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Virtual assistants need analytics too

A laptop showing real-time user traffic and engagement analytics

Most tech companies are embracing virtual assistants as a crucial part of their operations, with many already having one in place or actively working to create theirs. Just as businesses monitor metrics for customer satisfaction and engagement on websites, tracking the engagement of virtual assistants is equally important. For instance, Microsoft Copilot Studio offers a built-in analytics feature designed to capture user satisfaction scores, enabling companies to enhance their virtual assistant's performance.

Originally posted on LinkedIn.

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